What is analytics?

Analytics revolves around collecting, measuring, and analyzing data to gain insight into how visitors use your website. It provides you with valuable information about visitor behavior, traffic sources, conversions, and more. By using analytics, you can make informed decisions to optimize your website, improve your marketing strategies, and achieve your business goals.

What does analytics do for your website?

With analytics, you gain insight into your website's performance and how visitors interact with it. Important questions you can answer with analytics:

Who are your visitors?
Information such as location, demographics, interests, and devices.
How do visitors find your website?
Which channels bring in traffic, such as organic search traffic, ads, or social media.
What do visitors do on your website?
Which pages are visited, how long do they stay, and what actions do they take?
How well does your website convert?
The number of purchases, completed forms, or other goals you have set.

Why is analytics important for your business?

Analytics helps you better understand what works and what can be improved. The main benefits:

Insight into performance: You see which pages perform well and which need more attention.
Optimized marketing: Analyze which campaigns yield the most traffic and conversions, allowing you to use your marketing budget more effectively.
Better user experience: Understand how visitors navigate and where they drop off, so you can make your website more user-friendly.
Measurable goals: With analytics, you can accurately measure whether your business goals are being achieved, such as more conversions or higher retention.
Data-driven decisions: Make decisions based on hard numbers instead of assumptions.

How does analytics work?

Analytics works by collecting data through a tracking code placed on your website. This can be done via tools like Google Analytics, Matomo, or other platforms. The tracking code records various interactions, such as page views, clicks, completed forms, and more. This data is then analyzed and presented in clear reports.

Key metrics in analytics:

Visitor statistics: Number of visitors, unique visitors, sessions.
Behavior: Which pages are visited, how long do visitors stay, and how many pages do they view per session?
Conversions: How many visitors complete a desired goal, such as a purchase or quote request?
Traffic sources: Where do visitors come from? (such as search engines, social media, or direct traffic).

How PixelDeluxe implements and optimizes analytics

At PixelDeluxe, we understand that every organization has unique goals. We ensure that your analytics solution perfectly aligns with your needs. Our approach:

Strategic planning: Together, we determine which data is important and which KPIs you want to measure.
Technical implementation: We integrate analytics tools like Google Analytics, Google Tag Manager, or Matomo on your website.
Event and conversion measurements: We set up specific measurement points, such as form submissions, purchases, or video views.
Reporting and dashboards: We create clear reports and dashboards that provide quick insight into the key data.
Optimization: We monitor your data and make recommendations to improve your website performance and conversions.

Which tools do we use?

At PixelDeluxe, we use leading tools such as:

Google Analytics 4 (GA4): The latest version of Google Analytics, with improved cross-device tracking and privacy features.
Google Tag Manager: For easy management of tracking codes and tags.
Matomo: A privacy-friendly alternative that fully complies with GDPR.
Hotjar: For analyzing user behavior with heatmaps and session recordings.

Ready to gain more insight into your website?

With analytics, you make your website smarter and more effective. PixelDeluxe helps you to deploy the right tools and strategies, so you not only collect data but also turn it into actionable insights.

What is analytics and why is it important for your website?