What is schema.org and why is it important for your website?

Schema.org is a standardized way to add structured data to your website. This data allows search engines like Google, Bing, and Yahoo to better understand what your website is about. This not only helps make your website more discoverable but can also lead to rich snippets in the search results. These are additional elements such as star ratings, prices, opening hours, and events that are displayed directly in the search results and attract visitors' attention.

How does schema.org work?

Schema.org uses structured data in the form of JSON-LD, RDFa, or Microdata. This code is added to your website's HTML and provides additional information about your pages. For example:

• A recipe page can indicate the cooking time, the number of calories the recipe contains, and the list of ingredients.
• A product page can contain information about the price, stock status, and customer reviews.
• An event page can provide details about the date, location, and ticket prices.

This data is used by search engines to better understand the content of your website and present it more visually appealing in the search results.

Why is schema.org important?

Using schema.org offers your website multiple benefits:

1. Better visibility in search results: Rich snippets, such as star ratings or prices, make your page more attractive and increase the chance that visitors will click on it.
2. More relevant visitors: By allowing search engines to better understand what your website is about, you attract visitors who are actually looking for your services or products.
3. Improved user experience: Information such as opening hours or location details is directly visible, making it easier for users to take action.
4. Higher SEO performance: Although structured data is not a direct ranking factor, they contribute to a better CTR (Click-Through Rate), which can indirectly influence your search engine positions.

Examples of what schema.org can do

Schema.org can be applied to a wide range of content, including:

• Business information: Opening hours, contact details, and location.
• Products: Prices, reviews, stock status.
• Events: Date, time, location, and ticket information.
• Articles and blogs: Author, publication date, and categories.
• Recipes: Cooking time, ingredients, nutritional values.
• Local businesses: Reviews, address, and directions.

How PixelDeluxe implements schema.org

At PixelDeluxe, we ensure that structured data is applied correctly and strategically so that you can fully benefit from Schema.org. Our approach:

1. Analysis of your content: We research which structured data is relevant for your website and target audience.
2. Implementation of Schema.org: We add the appropriate JSON-LD code to your website, tailored to your content and goals.
3. Validation and testing: We check with tools like Google's Rich Results Test to ensure that structured data is being read correctly.
4. Optimization: We monitor the performance of your rich snippets and make improvements where necessary.

Schema.org: the key to more visibility and relevance

By smartly deploying schema.org, your website stands out in the search results and attracts more targeted visitors. Whether you have a webshop, a local business, or an informational website, structured data helps you get more out of your online presence.

Want to know how schema.org can enhance your website? Contact PixelDeluxe and discover how we can apply structured data to improve your discoverability and visibility.